PROFESSIONAL EXPERIENCE

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FREELANCE COPYWRITER | 2008 – Present
 

• Current clients include retail, print marketing, travel and tourism, non-profit and more.

• Assist a variety of clients with copywriting, social media, digital, video and web copy, content strategy, project management, branding, strategy.
 

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SENIOR CONCEPT COPYWRITER The Studio | Remote 2022 - 2022
 

• Lead concept copywriter for the largest real estate agency in the country.

• Concepts, develops and presents high level campaigns for the entire brand.

• Collaborates with a team of art directors to concept and develop national campaigns, videos.

• Leads copy for all social media platforms and blogs.

• Proactively generates ideas for opportunities that The Studio can pitch to internal clients that will help them reach their strategic goals.

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SENIOR COPYWRITER 2021 – 2021

Room & Board | Minneapolis, MN
 

• Lead writer for all brand and marketing initiatives to include digital, email, web and print, social media, digital guides and blogs.

• Collaborate, concept and present creative work to senior leadership.

• Direct and manage Junior Copywriters and freelance writers.

• Partner with web and digital teams to ensure consistent brand voice.
 

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SENIOR COPYWRITER 2019 – 2021

ICF NEXT | Minneapolis, MN
 

• Lead writer on the agencies largest accounts: Amtrak, Wyndham, Serta and Luxottica.

• Concept, develop and present innovative content for video, websites, landing pages, emails, national magazine ads and RFPs.

• Partner with Art Directors to generate campaign style guides and creative rules for agency partners and internal groups.

• Transform creative direction into engaging and effective campaigns.
 

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SENIOR COPYWRITER, PRINCIPAL 2010 – 2018

Deluxe Corporation | Minneapolis, MN
 

• Designed and presented creative copy for print ads, direct mailers, websites, landing pages, banner ads, email and video scripts.

• Created authentic content for the acclaimed series 'The Small Business

• Revolution,' a storytelling documentary available on Hulu.

• Developed a consistent brand voice throughout all materials.

• Created and curated social media and blog content.

• Partnered with UX to create digital content, customer journey maps and persona building to better meet end user needs.
 

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